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A CAMPAIGN FOR SEAT'S LAUNCH TO CHINA UNDER THE NAME OF SIHAO
THE MILLENNIAL GENERATION OF CHINA MARKS THE BEGINNING OF A NEW ERA. YOUNG PEOPLE WANT TO EXPRESS THEMSELVES MORE FREELY DEPARTING FROM OPPRESSIVE TRADITIONS. SO, THAT WAS THE PERFECT TIME TO INTRODUCE AN ALL-ELECTRIC CAR WITH A CAMPAIGN THAT EMPOWERS YOUNG GENERATION.
CLIENT: SiHao, China
AGENCY: Catorce DDB
Chief Creative Officer: Amir Kassaei
CREATIVE DIRECTOR: Isa Espona
COPYWRITER: Levent Onur Ozdogan
ART DIRECTOR: Cihan Eryilmaz
PRODUCER: Elena Carrasco
PRODUCTION COMPANY: Garage Films
DIRECTOR: Hans Emanuel
PUBLISHED: 2019
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