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born in the sun
GLOBAL SEAT LEON CAMPAIGN

WE DID NOT FORESEE A GLOBAL CATASTROPHE WHILE WE WERE THINKING ABOUT THIS FILM. BUT IT OVERCAME ALL THE NONSENSE OF 2020 WITH CLASS. (OR WE ARE DELUSIONAL AND IN NEED OF TREATMENT.) WE TRIED TO ACHIEVE A CONTEMPORARY VISUAL LANGUAGE AND AN ARRESTING STYLE OF EDITING TO HIGHLIGHT THE FEATURES OF THE CAR. OUR STARTING POINT WAS “HOW CAN A PRODUCT FOCUSED FILM CAN ATTRACT THE AVERAGE CONSUMER LOOKING FOR CAT VIDEOS?” CLICK PLAY TO SEE THE RESULT.
CLIENT: Seat
AGENCY: Catorce DDB
Chief Creative Officer: Amir Kassaei
CREATIVE DIRECTOR: Álvaro Ramos
COPYWRITER: Levent Onur Ozdogan
ART DIRECTOR: Cihan Eryilmaz
PRODUCER: Marta Delgado
PRODUCTION COMPANY: The Mill
DIRECTOR: Filfurry
PUBLISHED: 2020
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