A PANDEMIC. MONTHS OF LOCKDOWNS. SOLITUDE AND IDLENESS. WHAT GOOD CAN COME OUT OF IT? NONE. EXCEPT A NEW PHENOMENON EMERGING IN THE CITY; PEOPLE INDULGING THEMSELVES IN NEW HOBBIES AND BREAKING OUT OF THE ORDINARY. AS THE ULTIMATE PARTNER IN CRIME OF THE URBAN CREATIVE CLASS, SEAT ARONA HAD TO PLAY A ROLE IN ALL THIS. SO, WE CREATED A CAMPAIGN TELLING THE STORY OF A WOMAN GETTING CARRIED AWAY WITH HER NEWLY DISCOVERED PASSION; URBAN GARDENING. BUT HERS IS A QUITE PERSONAL RELATIONSHIP WITH GARDENING, AND IT MANIFESTS ITSELF IN ITS UNIQUE, MAGICAL WAY. HOPE YOU ENJOY.